The Challenge
Money Expert needed a new agency to take care of both their paid and organic search. As a top financial comparison site, they’re in a tough space, competing with well-known brands—including some publicly traded companies. With such strong competition, they needed a smart, strategic approach to stand out.
Our Approach
As a team, we crafted a strategy focused on boosting the most important categories through PPC, content creation, and Digital PR. This ensured everything was aligned across all channels, and that our efforts were in line with what the business wanted to achieve.
Unified Campaign
Integrated the wider business goals with PPC & Digital PR strategy in order to create a unified campaign around specific products.
Data Sharing
Leveraged data from both paid and organic channels in order to maximise overall campaign performance.
Team Integration
Appointed one team member to lead the account and ensure both the Paid, SEO and PR teams were all working in tandem whilst working on the account.
Content Creation
Created new and optimised existing mid-finnel blog content in order to feed the remarketing lists for the paid channels, reaching users further up the conversion journey.
Content Audit
Reviewed and improved landing pages used for both PPC and SEO, driving higher rankings as well as conversions.
Aligned Activities
Ensured paid, organic and PR activities were aligned towards wider commercial and business goals.
The Results
We helped the company reduce their CPA from PPC activity while boosting conversions, making the campaign more efficient. This allowed us to shift their spend into the areas they wanted to prioritise, supporting their goals and helping them move in the direction they wanted to take the business.
On top of that, the changes we made to the site—through technical improvements, fresh content, and link-building—helped drive a solid increase in both organic traffic and rankings.
