The Challenge
Our Approach
We centred the strategy on SaaS-focused link acquisition to strengthen organic visibility in a highly competitive software market. We secured high-quality, relevant links from authoritative SaaS,, finance, and business software websites, ensuring Sage’s key product and resource pages earned consistent external validation. This approach increased Domain Rating, improved rankings for commercial keywords, and drove more qualified, high-intent traffic—helping Sage maintain a strong competitive position in search.
Strategic SaaS Link Building
We approached link building as a long-term authority play, aligned closely with Sage’s commercial priorities and growth goals. Every placement was selected to support sustainable visibility within the SaaS ecosystem.
Quality-First Placement Selection
Rather than pursuing volume, we focused on securing links from credible, relevant SaaS and business software websites. This ensured every link contributed meaningful authority and reinforced Sage’s position as a trusted platform.
Relevance-Led Outreach
Our outreach prioritised topical alignment and contextual fit. This relevance-first approach strengthened trust signals and supported long-term ranking stability.
Commercial Page Support
We carefully directed links to high-value product and solution pages, supporting performance across competitive, revenue-driving keywords. This helped improve visibility at key stages of the buyer journey.
Scalable & Controlled Execution
We implemented a structured, repeatable process that allowed link acquisition to scale without sacrificing quality or consistency. This ensured reliable results while maintaining a clean, natural link profile.
Long-Term Search Performance
By focusing on authority, relevance, and consistency, our approach delivered lasting improvements to Sage’s organic visibility. The result was stronger search performance that continued to compound over time.
The Results
SaaS-focused link acquisition played a central role in strengthening Sage’s organic search performance, driving measurable gains across key SEO metrics. As high-quality, relevant links accumulated, Sage saw sustained improvements in keyword rankings, increased organic visibility across competitive commercial terms, and growth in high-intent traffic to core product pages. Beyond performance metrics, the strategy reinforced Sage’s authority within the SaaS and business software landscape, demonstrating how a disciplined, relevance-led link building approach can deliver long-term, commercially meaningful results.
