Bynder

Bynder SEO Case Study: 78% Increase in Organic Visibility

Bynder needed authority across a broad set of terms covering brand management, content operations and enterprise marketing workflows. We built a link programme judged on relevance to how enterprise buyers actually research.

Bynder is a digital asset management platform used by marketing and creative teams to store, organise and distribute brand assets from a single source.

Industry
SaaS
Services
SaaS Link-Building
The Challenge

Authority in a category buyers research carefully

Digital asset management is an enterprise purchase. Buyers compare platforms over weeks, read third-party sources rather than vendor claims, and treat credibility as part of the evaluation.

That put Bynder’s challenge in a specific place: not volume of links, but consistent third-party validation from the kinds of publications a marketing operations lead would actually read while shortlisting. The terms mattered too. Brand management, content workflows and asset governance are distinct topics, and authority in one doesn’t transfer to the others.

 

  • Publisher Vetting
  • Contextual Fit
  • Page-Level Targeting
  • Topic Cluster Coverage
  • Controlled Execution
  • Enterprise-Focused Strategy
78
%

increase in organic visibility

69
%

increase in top 10 keywords

39
%

increase in organic conversions

Our Approach

Links chosen for how enterprise buyers research

We secured placements on SaaS, marketing, creative and enterprise technology sites, directed at Bynder’s product, solution and use-case pages.

Publisher Vetting

Sites were assessed on relevance, credibility and publishing consistency rather than scale. A site with a modest audience of marketing operations professionals was worth more here than a large general business title.

Contextual Fit

Links went only where Bynder’s product and use cases made sense to a reader. Anything that required stretching to justify the mention was rejected.

Page-Level Targeting

Placements were aligned to key product, solution and use-case pages rather than the homepage, supporting the commercial terms buyers search at the shortlist stage.

Topic Cluster Coverage

Brand management, content workflows and asset governance were treated as separate clusters, each with its own placements, so authority accrued to all three rather than one.

Controlled Execution

A structured acquisition process kept the relevance bar consistent and the profile growing at a rate that looked earned across a long-running programme.

Enterprise-Focused Strategy

The programme was built for a long sales cycle. Authority in this category compounds slowly and holds, which suits a product bought on evaluation rather than impulse.

Let's Work Together
Gareth Hoyle
Gareth Hoyle
Managing Director
The Results

Visibility gained across all three topic areas

Gains spread across the product, solution and use-case pages rather than concentrating on a handful of terms, and share of voice improved against direct DAM competitors rather than against the broader martech field.

The growth held, which is the point of choosing placements for relevance rather than metrics.

78
%

increase in organic visibility

69
%

increase in top 10 keywords

39
%

increase in organic conversions

Hear It From The Client

“Marketing Signals really get link building. They focused on relevance and quality, not just numbers, and took the time to understand Bynder before getting started. The links have been consistently strong and have supported steady organic growth.”

BT
Bynder Team
Featured Work

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