88% increase in conversions for Kenway Miller Solicitors

Client
Services
Pay per click
Results:
increase in conversions
0 %
decrease in CPA
0 %
increase in conversion rate
0 %

The Challenge

Operating in the highly competitive legal vertical, Kenway Miller approached Marketing Signals in 2015 with the brief of improving their Google Ads activity. Poor conversion and and increasing click costs were costing the company in terms of generating new business leads at a viable cost. Having suffered a search engine penalty previously, the company was almost entirely reliant on PPC for new business leads.

Our Approach

Our PPC team conducted a comprehensive audit which resulted in a total restructuring of the account. Some of the implemented changes included better grouping of keywords into more relevant campaigns/adgroups, creating optimised ad copy, utilising all available ad extensions, giving greater visibility to lower cost, high performing terms as well as utilising new match types.

The Results

increase in conversions
0 %
decrease in CPA
0 %
increase in conversion rate
0 %

By implementing these changes we saw improvements, both in the short and longer term. Click costs were immediately brought under control accompanied with a CPA that was 45% lower compared to the previous month. Over the medium and longer term we saw the fruition of our optimisation efforts from improved click through rates as well as higher average quality scores across the account. This has enabled businesses to scale their operations and reinvest improved revenue into other channels.

“We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We’ve never looked back and have referred them to many of our other business contacts.”

Matthew Miller

Managing Director of Kenway Miller Solicitors

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