The Challenge
As a leading independent car leasing comparison site, LeaseLoco has already established a solid reputation. However, operating in such a highly competitive market meant they were eager to find new ways to strengthen their organic presence and stay ahead of the competition. They reached out to us — and we were more than happy to help them push for that next level of growth.
Our Approach
Our team put our heads together to look at what was already working in terms of link building and PR, while also running a full check on the site’s technical health. With those insights, we created a strategy that balanced quick wins with long-term improvements. By working as a team and playing to our strengths, we made sure changes were rolled out in the right order—getting the best results as quickly as possible.
Quick Wins
We noticed the main keyword was missing from the homepage title tag: one quick change and the head term moved up two places.
Full Content Audit
We audited each manufacturer and model page, providing insights and recommendations on how to update the content for higher visibility.
Link Building
We built links to key manufacturer and model pages to complement the PR activity, which earned links to the homepage.
Blog Topics
We collated all the best-ranking mid-funnel topics from across the motor industry and then undertook keyword research in order to present the most relevant opportunities for new blog content.
Bespoke PR
We created a bespoke PR strategy based around expert commentary, comments opportunities and data-led campaigns.
On-page fixes
We unearthed a number of on-page fixes, including some content duplication, which when resolved created a marked improvement in page visibility.
The Results
Drawing on our experience in the industry, we quickly improved rankings for some of the most competitive search terms, like “car leasing” and “car lease.” These are highly sought-after terms with a lot of competition, so securing strong results this quickly was a real achievement. With further tweaks to the site and page content, we’re expecting even more improvements, especially on the manufacturer and model pages.
