A comprehensive on-page audit uncovered a number of issues including unoptimised metadata and keyword gaps.
PR coverage in popular lifestyle publications as well as the national press including in The Sun and Daily Mail.
Landing Page Audit
Each category landing page was reviewed by our content team and then improved with better-optimised copy.
Focused Link Building
We built links to key commercial landing pages in order to drive conversions for the most important categories.
Blog Content Strategy
We created mid-funnel content in order to reach audiences who were researching around the broad topics of selling, antiques and decluttering.
A number of CRO changes were implemented including fixing broken links on landing pages plus showing category pages in the main navigation.