Our approach to Pay Per Click
We take a data-led approach to PPC advertising that’s laser-focused on ROI — finding the opportunities inside your Google Ads account that others miss and using them to scale campaign performance. Each stage of our optimisation process is commercially focused and tailored exactly to your wider business objectives.
Commercial
Every paid media campaign we run is grounded in a clear commercial rationale. We start with a data-led strategy and validate every decision with real performance data, ensuring each optimisation drives measurable impact. The result: a marketing budget and ad spend that fuels revenue growth, not just clicks.
ROI focussed
Every element of our digital advertising campaigns is aimed at maximising your return on investment. Whatever the size of your budget, we prioritise strategies that deliver the highest ROI, continuously optimising campaigns to ensure every last penny spent delivers tangible results.
Innovative
Our expert paid media team leverage the latest technologies and advertising innovations in digital marketing. From bid optimisation to dynamic audience targeting, our dedicated team ensures campaigns are creative, competitive, and future-proof.
Creative
Compelling PPC ad copy and attention-grabbing creatives are central to high-performing campaigns. We craft messaging that resonates with your target audience, drives clicks, and supports your wider marketing strategy. If you have existing meta descriptions that are working well from your search engine optimisation activity, we can integreate those into your paid media campaigns.
Data-Led Optimisation
Detailed analytics and actionable insights underpin every decision we make. We track performance metrics across our data driven PPC campaigns, applying learnings to refine and drive tangible performance improvements.
Transparent Communication
Your dedicated account manager keeps you updated at every stage, from campaign set-up and activation to ongoing reporting. Our team is approachable, responsive, and available via Slack, email, or phone. You’ll always know what we’re testing, why, and how it impacts performance.
Maximising PPC Performance
As a performance agency, we’re focussed creating and managing paid search campaigns that deliver a strong Return on Ad Spend (ROAS). Every campaign we create is carefully tailored to your business objectives, ensuring your budget works efficiently across Google Ads, Microsoft Ads, shopping, display, and remarketing campaigns.
Our team handles every aspect of PPC management, including keyword strategy, ad copy creation, bid and budget optimisation, audience targeting, and conversion tracking. We combine creativity, data, and commercial insight to deliver campaigns that consistently outperform KPIs and drive tangible business outcomes.
Beyond setup and campaign management, our PPC services focus on continuous performance improvement. We monitor campaign results, test new ad formats, refine targeting, and optimise bids, all to maximise ROI and support long-term growth.
By working with a trusted PPC advertising agency like ours, you’ll benefit from senior-led expertise, strategic guidance and market-leading tools. Unlike some PPC agencies, we don’t just simply “manage your ads”. Instead, we engineer them to actually help to grow your business.
A PPC Advertising Agency That Drive Results
When it comes to PPC advertising, we know you’ll want an agency that delivers. Our team is ready to meet this challenge and prove how deploying multiple campaign types can help achieve unrivalled peformance.
Search Ads
Our PPC specialists build search campaigns around your commercial goals, business priorities and real customer search intent. Across Google Ads and Microsoft Ads, we combine keyword strategy, data and continuous optimisation to capture high-intent traffic and drive scalable growth.
Google Shopping
We deliver optimised Google Shopping campaigns focused on product feed optimisation and strategic bidding on high-margin products. We leverage smart bidding strategies, combining data, intelligent creative and industry insight to perform against your commercial goals and drive online sales.
RLSA
Engage with your most valuable users through remarketing lists for search ads (RLSA), targeting existing audiences to drive high-value conversions. By re-engaging visitors who already know your brand, we turn lost website traffic into measurable revenue
Performance Max
We build Performance Max PPC campaigns that boost performance in line with your specific conversion goals. Find and engage with more converting customers across all Google channels. Using smart bidding, we optimise account performance in real time to deliver more conversions and boost revenue.
Display
We create visually engaging, responsive and highly targeted display campaigns to nurture potential customers and scale visibility across users at all stages of the purchase cycle. We run campaigns across the Google Display Network, combining precision targeting with creative that converts.
Video
Our video campaigns focus on attention-capturing hooks, visual brand storytelling, high-quality production and precise targeting to increase revenue and perform against your specific business objectives.
What people are saying about us...
Matthew Miller
Managing Director of Kenway Miller Solicitors
Abbey Rowe
Sentric Music
Why Choose us as Your Next PPC Agency Partner?
Profitable
Choosing the right paid media agency can make the difference between ad spend that drains your budget and campaigns that drive performance and measurable business growth. Our PPC services combine data, creativity, and strategy to deliver paid search campaigns that consistently generate ROI.
Commercial
As a performance-focused digital marketing agency, we take a senior-led, commercial-first approach. Every campaign is designed with your business goals in mind, whether that’s increasing leads, boosting eCommerce revenue, or driving brand awareness. All of our decisions are guided by data, competitive insights, and continuous testing.
Precision
From meticulous keyword research and high-converting ad copy to precise bid management and ongoing optimisation, we ensure every element of your campaign contributes to measurable results that boost revenue.
Accountability
We're a digital marketing agency with transparency it's core. In terms of PPC advertising, this means we'll keep you fully abreast of how your campaigns are performing including weekly email updates, monthly catch-up calls plus shared Slack channels. For instant access to the performance of the your PPC ads, we also provide a real-time dashboard, accessible 24/8
Strategic
Rather than just running your campaigns we instead shape the strategy behind them. Our focus is on making smarter decisions with your budget, scaling what works, and aligning performance with real business growth. A PPC agency that is not taking this guided approach is simply leaving money on the table.
Conversion
Without a conversion-led approach to PPC advertising you can quickly waste your click budget. We analyse user behaviour, landing page performance, and funnel data to identify friction points and unlock higher conversion rates. Even the most targeted PPC campaigns can be improved by examining the current conversion funnel.
Since 2007, we’ve helped dozens of great brands grow their digital presence via search marketing...
Industries We Work With
We deliver performance-driven PPC management services to ambitious brands operating in competitive, high-growth sectors. From SaaS platforms and finance businesses to eCommerce retailers and large-scale marketplaces, our search engine marketing services are built to drive measurable revenue. Every unique business demands a different acquisition model. That’s why our PPC strategies are tailored to commercial objectives, margin structures, and customer lifetime value. We ensure paid search becomes a scalable growth engine.
SaaS & Technology (B2B and B2C)
Our PPC services help software and technology businesses scale user acquisition. Whether driving free trials, demo bookings, qualified website traffic or subscription growth, our focus is on qualified users, long-term value, and profitable growth.
Finance & Professional Services
In these competitive sectors, paid search requires precision. We develop tightly structured campaigns designed to generate high-intent enquiries while maintaining strict cost-per-acquisition targets.
From comparison-led platforms to professional service providers, our PPC management services focus on reducing wasted spend, improving conversion rates, and scaling campaigns profitably.
eCommerce & Retail Brands
We help retail and direct-to-consumer brands increase revenue. Whether launching new product ranges or expanding internationally, our paid search strategies are built to maximise return on ad spend.
Marketplaces & High-Intent Search Platforms
Large-scale marketplaces and listing platforms rely on efficient demand capture. We build structured PPC campaigns designed to dominate high-intent search terms. Accurate attribution, data-led optimisation, and scalable campaign architecture ensure sustainable growth without inflating acquisition costs.
B2B & Lead Generation Businesses
For service-led and B2B companies, we operate as a specialist lead generation PPC agency. PPC campaigns are aligned with landing pages, sales processes, and offline conversion tracking to ensure leads translate into real commercial value. We focus on quality over quantity, driving qualified enquiries that convert into revenue, not just form submissions.
Travel & Mobility
We partner with travel platforms, mobility providers, and booking marketplaces to increase visibility, accelerate user acquisition, and turn demand into revenue. From capturing high-intent search traffic to executing performance-driven paid media strategies, we transform search visibility into scalable growth and long-term customer value.
Multi-Platform Paid Media Experience
Across every sector, our role as a PPC agency is the same: build commercially aligned paid search strategies that scale profitably. Whether managing Google Ads, Microsoft Ads, or multi-channel performance campaigns, we focus on growth, efficiency, and measurable ROI.
If you’re looking for a PPC agency that understands your industry dynamics and prioritises revenue over vanity metrics, we’re built for the challenge.
Who are our PPC services Best Suited For?
We work best with businesses that view paid media and performance marketing as a serious growth channel, not a short-term experiment. Typically, our clients are:
Growth-Focused Businesses Ready to Scale
Companies investing £5,000–£100,000+ per month in ad spend who want to improve efficiency while unlocking new growth opportunities. These businesses understand that a successful PPC campaign can only be achieved by generating a consistant Return on Investment (ROI)
eCommerce Brands Seeking Stronger ROAS
Online retailers looking to improve return on ad spend, optimise product feeds, reduce wasted spend, and scale revenue without eroding margins.
B2B & Lead Generation Companies Demanding Quality Over Volume
Organisations that care about qualified leads, booked appointments, and pipeline value. We integrate campaigns with sales processes to ensure your digital marketing activity drives real business outcomes.
Businesses Frustrated with Underperforming Agencies
Companies that have experienced poor communication, junior PPC account management, or a lack of strategic direction from their pevious PPC agency. Often companies like this come to us seeking a more senior-led, commercially accountable approach.
Marketing Teams Needing Specialist PPC Expertise
In-house marketing teams who require a dedicated PPC management partner to complement their broader digital strategy, providing platform expertise, testing velocity, campaign management, and performance accountability. If your goal is predictable growth, transparent reporting, and campaigns aligned with profit, not just traffic, our PPC agency model is designed for you.
