SEO is one of the most effective channels to invest in for your SaaS. With SEO leads having a closure rate of 14.6% compared to 1.7% for outbound leads, you know it’s a good investment to make. It’s highly scalable and in the long-term beats payback periods of other channels, such as PPC or outbound marketing.
How to kickstart your SaaS SEO Growth strategy in 12 steps
Hopefully you’re now convinced that investing in SEO for your SaaS is an important pillar of your go-to-market strategy.
Set your SEO goals & KPIs in alignment with your go-to-market motion
Align internally on which go-to-market motion you are primarily focusing on: self-serve, SMB, or Enterprise. It will directly correlate with your ACV. This changes your whole approach so you need to align on this first. Let’s look at each of these go-to-market motions
