Integrated Search (SEM)

For optimal results from organic search and paid media it pays to combine these into one overarching strategy. Both channels can benefit from working together, each offering insights and learnings that can be fed into optimisation changes. Moreover, you can ensure maximum coverage on the SERPs, increasing your share of voice for specific, commercially relevant search terms.

Examples of our success

Getting the opportunity to manage both organic and paid media campaigns gives us the chance to really maximise ROI and growth. Take a look at what we have already delivered for our existing clients.

76% reduction in CPA for MoneyExpert.com

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109% increase in organic revenue for UltraLED’s

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Our approach

There are multiple benefits to run paid and organic search campaigns in tandem. Below you can see how your business can benefit from us managing both of these activities.

“The combined knowledge of the SEO and PPC specialists at Marketing SIgnals helped us to really make an impact on the consumer market online, something we hadn’t achieved previously. We also managed to obtain a number of large B2B customers as well as increasing the spend from our existing customers.”

“As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.”

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AI-focused Search Engine Optimisation

Search Engine Optimisation is constantly evolving, now more than ever. With the advent and growth of AI Overviews and large language models (LLMs) such as ChatGPT, your brand will only appear using a strategy that accounts for this new, multi-layered, reality. We’ll help you maximise your presence across all search platforms, going beyond the traditional ten blue links to ensure your business can be found however your customers decide to discover you.