A PPC Agency Measured On Paid Search ROI

A PPC agency plans, builds and manages PPC campaigns across platforms like Google Ads and Microsoft Ads. That covers keyword research and audience strategy, ad copy and creative, bid and budget management, feed optimisation, conversion tracking and ongoing testing. In PPC advertising, advertisers pay only when someone clicks, which makes account structure and targeting the difference between efficient spend and wasted spend.

The management layer matters more than it used to. Platform automation handles much of the in-account optimisation, so the value an agency adds sits in strategy, data quality and knowing when the algorithm is optimising toward the wrong thing.

There’s no single number, it depends on the account and the platform, but we typically work with businesses investing between £20,000 and £100,000+ a month in ad spend, on top of management fees.

Below that range, smart bidding often doesn’t get enough data to work properly, and management fees can end up disproportionate to the spend itself. If that’s where you are, we’ll tell you honestly whether paid search is the right channel to lead with, or whether the budget works harder elsewhere first.

Faster than organic search. Campaigns can generate website traffic and conversions quickly, which is the main reason businesses reach for paid search first.

Meaningful efficiency gains take longer. Smart bidding needs a learning period, conversion data needs to accumulate, and the first month is usually spent fixing tracking and structure. Expect early results quickly and stable performance from around month three.

Yes, on most accounts. Both work well when the inputs are right, and refusing to use them on principle costs clients money.

The caveat is that neither is a substitute for strategy. Performance Max in particular will happily spend on branded traffic you’d have won anyway, or cannibalise your shopping campaigns, unless it’s structured and constrained deliberately. That structuring is the work.

Paid search buys visibility immediately and stops when the budget stops. Organic search takes months to build and continues returning after the investment. They compete for the same screen and answer to different timelines.

Most businesses need both, weighted according to their business objectives, how urgently they need volume, and how competitive their organic landscape is. Where clients want them run as a single programme rather than two, that’s what our Integrated Search service does.

Weekly email updates, monthly review calls, a shared Slack channel and a real-time dashboard you can check whenever you want. Your dedicated account manager owns all of it.

Reporting covers what we changed, what it did, and what we’re testing next. We report on failed tests as well as successful ones, because a report showing only wins isn’t a report.

Frequently. A good proportion of our clients have in-house marketing capability and want specialist paid search expertise alongside it rather than instead of it.

That usually means we handle platform strategy, campaign management and testing velocity while your marketing team owns brand, creative direction and wider planning. We work to your roadmap and reporting cycle.

It’s the most common reason clients come to us, and the usual causes are consistent: junior account management, no strategic direction, reporting built around metrics that don’t reach the P&L. Some of it is simply an agency’s approach not fitting how the business makes money.

We’d start with an audit of the existing account rather than a rebuild. There’s normally more value in what’s already there.

Senior people on the account, clarity about which metrics they’re optimising toward, and a willingness to show you tests that didn’t work. Ask who will actually run the account day to day, and ask them to explain a decision they got wrong.

Credentials like platform partnerships are worth having, but they tell you an agency meets a spend threshold, not that it made anyone money. Ask what the commercial outcome was.

Yes. Marketing Signals audits every PPC account before taking it on. The PPC audit covers account structure, search terms, conversion tracking, bidding, feeds where relevant and wasted spend, and ends with a fix list ordered by what each change should save or earn. The cost depends on the size and complexity of the account, so we quote after reviewing it. The audit also shows whether the account needs fixing or rebuilding.

Yes. Marketing Signals manages Microsoft Advertising alongside Google Ads, and as a Bing Ads agency we run it as a separate channel rather than a copy. It is worth adding when your Google campaigns are performing well and you want more volume at a similar cost per acquisition, or. We import Search and Shopping campaigns, then manage bids, budgets and negative keywords for Bing’s own audience and costs.