The Challenge
JadedLDN, a fast-growing online fashion brand, wanted to increase organic revenue from their category and product pages. They’d been relying mainly on branded search terms, which worked well but limited their reach and potential to attract new customers. At Marketing Signals, we saw the opportunity right away and worked with them to create a tailored marketing plan focused on driving growth.
Our Approach
We did a full site audit and found plenty of ways to boost growth, like adding new subcategories and mapping keywords to better pages. We also suggested improvements to landing page content, including linking parent and sub-category pages more effectively. On top of that, we built links to high-traffic categories that were just missing a first-page ranking.
Keyword Mapping
Some categories were too large and needed to be broken down into small more relevant pages. Doing this improved visibility and traffic for certain key terms that were previously mapped to more generic pages.
Content Audit
We audited all the category content and made recommendations for improvements based on optimisation insights.
Internal Linking
We improved the site architecture by ensuring thematically related pages were interlinked with one another, as well as ensuring all relevant subcategories were linked from parent pages.
Blogger Outreach
We reached out to fashion and lifestyle influencers in order to earn links to the key category pages. Leveraging the existing site authority helped to drive up visibility on the key commercial landing pages.
Technical Audit
A full technical audit uncovered a variety of improvements including updating the sitemap, redirecting 404 pages and fixing missing metadata.
Unlinked Mentions
We outreached to a number of sites mentioning the brand but not linking to them within the pages itself. This simple technique helped complement our own outreach campaign.
The Results
Within the first three months, organic search revenue shot up by nearly 25%. The term “baggy jeans” (27,100 searches) climbed from #68 to the top spot, with “jorts” also landing at #1. Other high-traffic keywords like “corsets,” “coords,” and “parachute pants” made it onto the first page too — a clear sign that our strategy delivered results!
