Harry Nisbet

Harry Nisbet

General Manager at Marketing Signals

Harry Nisbet on LinkedIn

8 min read
SEO forecasting your finance director will believe
How to build an SEO forecast and business case that survives a finance review: stated assumptions, your own data, three scenarios, payback and tracking against actuals.
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- 8 min read
  SEO reporting for the board: the KPIs a marketing director should own
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  8 min read
  SEO reporting for the board: the KPIs a marketing director should own
  The SEO KPIs a board needs: non-brand revenue and new customers, share of search, AI visibility, leading indicators with context, and cost and payback on one page.
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- 8 min read
  Retail media or search: where the next pound should go
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  8 min read
  Retail media or search: where the next pound should go
  How retail media differs from Google search and Shopping, when each wins, and how to test and split the budget so finance can see what every pound adds.
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5 min read
Eight ways to land a marketing role, without a degree
Pursuing a career in public relations (PR) and marketing without relevant work experience or a university degree may seem challenging. However, with research, commitment and a strong desire to learn, there are many companies that will offer you a marketing role if they can see your drive and potential.
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