Online Reputation Management That Pushes Negative Results Down
When buyers, investors or candidates search your name, page one of Google and the AI answer above it decide what they think. We push unwanted results down by finding, creating and promoting positive content about your business, on your own site and on trusted third-party sites, so the results that reflect you best are the ones people see first in Google, ChatGPT, Gemini, Perplexity and AI Overviews.
We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing
- Tree Center
- Ultimate performance
- Ray-Ban
- Better Bathrooms
- Marriott
- Missguided
- GXO
When someone searches your name, page one is your reputation.
Very few people look past the first page of results for a brand name, and AI assistants now summarise what they find before anyone clicks. One critical article, an old complaint thread or a run of poor reviews can shape that first impression for years.
Our online reputation management is built on one principle: highlight the positive to push down the negative. Removal is only possible in narrow cases, so we focus on what works in every case, making the best and most accurate content about you easier to find than the worst. Some of that content already exists and needs promoting. Some needs creating. Some belongs on your own site, and some on third-party sites that Google and AI systems already trust.
Performance-Driven Digital Marketing Across All Search & AI Surfaces.
Promote The Positive. Push Down The Negative.
Two Kinds Of Positive. Two Places To Put It.
Existing And New Content, On Your Site And Beyond
Most brands already have more positive material than page one shows: press coverage, awards, case studies, strong reviews and profiles sitting on page two or three. We start by finding it and making it rank. Where there are gaps, we create new positive content, on your own site and on third-party sites with the authority to outrank what you want moved down.
- Existing positive content found and promoted
- New positive content created where gaps exist
- Your own site built to own more of page one
- Third-party profiles, coverage and reviews strengthened
- What Google shows for your name improved
- What AI assistants say about you corrected and reinforced
Online Reputation Management Built On Search And PR
Our Online Reputation Management Services
A strong first page is rarely built from one tactic. These are the services behind our online reputation management, each aimed at the same outcome: more positive, accurate results for your name in Google and in AI answers, so the negative ones are pushed out of view.
Digital PR Campaigns That Earned Positive Coverage
What Online Reputation Management Delivers
Pushing down a negative result is the visible outcome. The longer-term value is a first page that keeps working for you whenever buyers, investors, journalists and candidates search your name.
A First Page You Can Stand Behind
Page one for your name filled with results that reflect the business as it is now: your own site, credible coverage, current profiles and fair reviews.
Accurate AI Answers
AI assistants describe you from consistent, current sources, so the answer a buyer reads about you is accurate and fair.
Assets That Keep Working
Positive content, coverage and profiles keep ranking after they are built, unlike advertising that stops when the budget does.
Protection For The Future
A strong first page is harder for a new negative story or review to break into, so one bad day does far less damage.
Trust At The Point Of Decision
Tender panels, investors and senior hires search before they commit. What they find supports the conversation instead of derailing it.
Methods You Can Defend
No fake reviews, no sham sites and no legal threats. Everything we publish is genuine and would stand up to scrutiny from a journalist or a regulator.
How Our Reputation Work Runs, Step By Step
1. Audit Google And AI
We record page one for your brand and people searches and the AI answers about you, and agree which results matter most to move. That baseline is what every later report is measured against.
2. Map The Positive
We list the positive content that already exists and where it ranks, then plan the new content needed on your own site and on third-party sites to fill page one.
3. Build And Promote
We create and optimise content, earn coverage and strengthen profiles and reviews, then build authority for the pages best placed to outrank the results you want moved down.
4. Track And Report
We track your brand results and AI answers every month and report which results have moved, what has replaced them and what we are doing next.
Don’t just take
our word for it
“Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work.”
“I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.”
“We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.”
“As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.”
“Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.”
“An excellent agency to work with and a perfect choice if you're looking to scale quickly.”
Guides To Protecting Your Search Reputation
8 min readWhat do Google and AI say when someone searches our name?
What a search for your company name shows is a board-level risk. What to check, why removal rarely works and how positive content pushes negative results down.
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10 min readHow to push negative search results down: what works and what doesn't
The suppression method end to end: audit page one, choose pages to promote, build their authority in Google and AI answers, and avoid tactics that backfire.
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11 min readRemoving negative content from Google: what is possible and what is not
Every route for getting negative content out of Google in the UK, who can use it, what it achieves, and when pushing the result down is the only option.
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11 min readHow AI assistants decide what to say about your brand, and how to change it
Where AI answers about your brand come from, why they get things wrong and how to change them: consistent facts, corrections at source and prompt tracking.
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11 min readBuilding positive content that ranks for your brand name, on your site and beyond
The positive pages that can rank for your brand name, on your site and beyond, and how to make them outrank negative results in Google and AI answers.
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11 min readOnline reviews and your search reputation: more genuine reviews, better responses
How reviews shape your search reputation, how to ask for more genuine reviews within UK law and platform rules, and how to respond, including to bad ones.
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Our Digital Marketing ServicesAI SEO & GEO
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Our Digital Marketing ServicesOnline Reputation Management
We push negative search results down by promoting the positive: the coverage, reviews and profiles you already have, and new content we create on your site and on trusted third-party sites.
We work on what Google shows for your brand and on what AI assistants such as ChatGPT, Gemini and Perplexity say about you.
Ready To Take Control Of Your Search Results?
Get in touch for a friendly, informal chat with our team about how we can help your business thrive online.