Marketing Signals
Brand Guidelines
Primary
Colour palette
These are the core colours that represent the brand's identity.
They should dominate most visual materials and be used consistently across all major touch points.
- #0E0A10
- #F3F0E8
- #E9E6DE
- #FFFFFF
- #745CF6
- #674BE4 · Links
- #AFAFFF
- #DBFE87
Typography
in use
HeadersNoi Grotesk Semi Bold
Performance-Driven
Digital Marketing
Sub HeadersNoi Grotesk Medium
Built Around Search. Measured on Revenue.
Body CopyNoi Grotesk Regular
We help mid-market and enterprise brands grow revenue from search. Every campaign is measured against commercial outcomes, so you can always see where the investment is working hardest. This is how a link looks.
16px, 1.33 line height, #0E0A10. Links in Noi Grotesk Medium, #674BE4, underlined.
ButtonsNoi Grotesk Medium
Rounded Corners
A border radius of 20px is used on most background areas and boxes.
Iconography
We use Phosphor icons (free and open source, MIT licence) in the duotone style across the website to represent different values. Icons appear in purple with a lighter purple tint over a white background, or in white on a dark background.