Sam Forrester

Sam Forrester

Content Manager at Marketing Signals

8 min read
Product schema and product pages that AI answers can use
What to put on product pages and in product schema so Google rich results, Merchant Center and AI answers can use it, how to keep markup in sync with the feed and how to test it.
Continue Reading
- 9 min read
  International e-commerce SEO: hreflang and choosing your next market
  Continue Reading
  9 min read
  International e-commerce SEO: hreflang and choosing your next market
  How to choose your next market with search data, decide between country domains, subdomains and subfolders, set up hreflang properly and measure each market.
  Continue Reading
- 9 min read
  Google AI Mode for e-commerce: what to change on your site
  Continue Reading
  9 min read
  Google AI Mode for e-commerce: what to change on your site
  What Google AI Mode changes for online retailers: how it builds shopping answers, which category and product pages it cites, what to fix first and how to measure it.
  Continue Reading
7 min read
E-commerce category page SEO: ranking the pages that carry revenue
How we run e-commerce category page SEO: crawlable paths and internal links, copy that helps shoppers choose, and earned links aimed at the pages that sell.
Continue Reading
7 min read
How to rank in AI Overviews: the page changes that matter
What we change on a page to get it cited in Google's AI Overviews and AI Mode, including for searches where it does not rank in the top 10, and how to track it.
Continue Reading
13 min read
How to pitch a journalist: What an ex-Reach PLC pro really thinks of your pitch
As a Digital PR specialist, getting the unfiltered truth about your work from a seasoned journalist is a rarity. It’s even rarer to have one on your team AND get a chance to interview them.
Continue Reading
9 min read
SEO for Fashion Brands: What Actually Works (and What’s Changing)
Fashion is one of the toughest categories in search — huge competitors, huge budgets, and search volume that swings hard with the seasons. Getting the fundamentals right (fast pages, solid product copy, a handful of decent backlinks) still matters as much as ever.
Continue Reading
13 min read
How to Write Content for SEO That Converts and Ranks
Writing for SEO can feel overwhelming, even for experienced business owners and content creators. With so many elements to consider, from keyword research and understanding search intent to identifying search queries and keyword optimisations, even familiar topics can suddenly seem daunting.
Continue Reading