Dad cuts £1600 a month childcare costs for son in half by getting paid for a day off
Our move to a four-day week was covered by The Mirror, read the full article here.
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5 min readEight ways to land a marketing role, without a degree
Pursuing a career in public relations (PR) and marketing without relevant work experience or a university degree may seem challenging. However, with research, commitment and a strong desire to learn, there are many companies that will offer you a marketing role if they can see your drive and potential.
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6 min readHow we successfully moved to a four-day working week
On the 9th of May 2022 we moved all full time employees to a four-day working week. The transition was done with no loss of pay and a new, shorter number of contracted hours (32).
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8 min readSEO forecasting your finance director will believe
How to build an SEO forecast and business case that survives a finance review: stated assumptions, your own data, three scenarios, payback and tracking against actuals.
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8 min readSEO reporting for the board: the KPIs a marketing director should own
The SEO KPIs a board needs: non-brand revenue and new customers, share of search, AI visibility, leading indicators with context, and cost and payback on one page.
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8 min readRetail media or search: where the next pound should go
How retail media differs from Google search and Shopping, when each wins, and how to test and split the budget so finance can see what every pound adds.
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7 min readProgrammatic SEO for large catalogues, without the spam risk
When templated pages at scale are worth building for a catalogue, marketplace or travel site, how Google's spam policies apply, and how we test before rolling out.
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8 min readWebsite migration SEO: replatforming without losing revenue
The SEO side of an e-commerce platform move: how to baseline, map and redirect URLs, handle platform constraints, launch safely and judge what normal looks like afterwards.
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