Gareth Hoyle
Managing Director at Marketing Signals
Gareth Hoyle is the Managing Director and Founder of Marketing Signals, a specialist SEO and digital marketing agency. He has helped businesses grow through search since 2007, and has built Marketing Signals into one of the UK's most respected independent agencies
Articles by Gareth Hoyle
9 min readYou don't need a proposal, you need a market feasibility report
Free agency proposals are written to win the work, not to answer your question. Here is why paying for a market feasibility report gets you a better decision.
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10 min readSEO pricing: what drives the cost of SEO for larger brands
What drives SEO pricing for larger brands: the work needed, competition, platform and reporting, plus pricing models, red flags and how to put the budget to your board.
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7 min readLLM traffic in GA4: measuring visits and leads from ChatGPT
How we set up GA4 to count visits, leads and revenue from ChatGPT, Perplexity and other AI assistants, and what the numbers can and cannot tell your board.
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7 min readAI visibility audit: the first ten things we check
The ten checks we run first when a brand is missing from ChatGPT, Gemini and Perplexity answers, in the order we fix them, with our free checker and fashion index as examples.
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6 min readGoogle NavBoost Explained: How Click Behaviour Affects Rankings and How to Track User Engagement
It has been a matter of hot debate for a number of years as to whether Google uses clicks and user engagement to influence organic rankings.
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6 min readHow we successfully moved to a four-day working week
On the 9th of May 2022 we moved all full time employees to a four-day working week. The transition was done with no loss of pay and a new, shorter number of contracted hours (32).
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8 min readAI Skills vs A-Level results: I’d hire skills over straight As every time
Results day is here, and whatever your grades look like, I want to share something that might take you a long time to work out: they matter a lot less to your career than what you do next.
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1 min readDad cuts £1600 a month childcare costs for son in half by getting paid for a day off
Our move to a four-day week was covered by The Mirror, read the full article here.
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