LeaseLoco SEO Case Study: Top Rankings in Car Leasing
LeaseLoco had already built a solid reputation in car leasing comparison. Growing organic presence further in a crowded market meant finding gains competitors had overlooked.
LeaseLoco is an independent car leasing comparison platform, comparing thousands of deals from UK brokers and dealers in a single search.
Finding room to grow in a saturated market
Car leasing comparison is a crowded market, and LeaseLoco was already performing well within it. The straightforward gains had already been taken.
Pushing further meant auditing what was genuinely working across link building and PR, properly checking the site's technical health, and being honest about which fixes would move the needle and which were noise.
- High Impact Fixes
- Tech SEO Audit
- Landing Page Optimisation
- Targeted Outreach
- Bespoke Digital PR
- Blog Content Strategy
increase in page one rankings
increase in top three ranking keywords
average monthly increase in YoY organic conversions
Quick wins first, then the work that compounds
We sequenced deliberately: the fixes that could move rankings within days went live immediately, and the slower content and authority work followed.
High Impact Fixes
The main keyword was missing from the homepage title tag. One change, and the head term moved up two places.
Tech SEO Audit
We found several on-page issues, including content duplication, which produced a marked improvement in page visibility once resolved.
Landing Page Optimisation
We audited every manufacturer and model page and recommended updates to improve visibility.
Targeted Outreach
We built links to key manufacturer and model pages, complementing the PR activity that was already earning links to the homepage.
Bespoke Digital PR
A PR strategy built around expert commentary, reactive comment opportunities and data-led campaigns.
Blog Content Strategy
We collated the best-ranking mid-funnel topics across the motor industry, then ran keyword research to identify the most relevant opportunities for new content.
Inside the campaign
Ranking gains on high-intent head terms
We improved rankings on some of the most contested terms in the market, including "car leasing" and "car lease" - head terms where incremental gains are hard-won and commercially significant.
The sequencing is what made it quick. Fixing the title tag and duplication issues drove immediate movement, giving the slower content and authority work time to take effect on the manufacturer and model pages.
increase in page one rankings
increase in top three ranking keywords
average monthly increase in YoY organic conversions
“The team at Marketing Signals are hard working and communicative. They helped us with all aspects of our organic performance and unearthed a number of site changes which have helped us improve further upon what we have achieved so far.”
