Sage Authority Building Case Study: 84% More Visibility

Sage needed to grow their organic visibility in a highly competitive online market. We built an authority programme fit for a FTSE 100 company.

Millions of small and medium-sized businesses run on Sage’s cloud accounting and business management tools.

Industry

SaaS

Services

SaaS Link-Building

The Challenge

Winning Visibility Through Relevance, Across Core Product Pages

Sage provides accounting, payroll and business management software to millions of businesses, competing in a saturated market alongside well-funded enterprise platforms and aggressive SaaS challengers.

Most of those competitors run large-scale digital PR and authority-building campaigns. Sage needed a precise, relevance-led approach to strengthen the pages that actually drive revenue, rather than volume aimed at a domain-level number.

Quality-First Placement Selection
Relevance-Led Outreach
Commercial Page Support
Scalable Execution
Dynamic Approach
Long-term Authority Building

%

increase in organic visibility

%

increase in top 10 keywords

%

increase in share of voice

Our Approach

An outreach strategy based on relevance, not volume, built to move the pages that actually convert

We secured placements from credible SaaS, finance and business software publications, strengthening visibility for Sage’s key product and resource pages.

Quality-First Placement Selection

We turned down opportunities that looked good on metrics but published nothing Sage’s buyers would read. Every placement had to justify itself beyond a domain score.

Relevance-Led Outreach

Outreach prioritised topical alignment and contextual fit, assessing whether the specific page made sense as a source rather than solely filtering by domain score.

Commercial Page Support

We focused on Sage’s high-value product and solution pages, the ones carrying the competitive, revenue-driving keywords that matter at the decision stage.

Scalable Execution

A structured, repeatable process meant acquisition could scale without dropping the relevance bar or losing consistency.

Dynamic Approach

We adapted the approach as the campaign progressed, responding to what was working and adjusting where it wasn’t, rather than sticking rigidly to a single plan.

Long-Term Authority Building

Placements clustered around the themes Sage needed to own, building consistent association between the brand and its core product categories.

Let's Work Together

Gareth Hoyle

Managing Director

The Results

Authority that compounded across commercial terms

As authority accumulated, Sage gained ground on competitive commercial keywords and increased share of voice against competitors. Growth concentrated on core product pages rather than spreading thinly across the site.

The programme’s value was cumulative. Authority earned for one set of product pages supported the next, which is what makes a relevance-led approach worth running over years rather than quarters.