AI Search & GEO Insights
How brands get found and cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. Measurement, audits, and the page and PR work behind AI visibility, from the team that runs our GEO and AI SEO work.
Articles
9 min readAgentic commerce: how to get chosen when AI does the shopping
AI assistants now research and compare products, and in some markets they buy. Here is what is live, what is only announced, and what to fix first.
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8 min readProduct schema and product pages that AI answers can use
What to put on product pages and in product schema so Google rich results, Merchant Center and AI answers can use it, how to keep markup in sync with the feed and how to test it.
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9 min readGoogle AI Mode for e-commerce: what to change on your site
What Google AI Mode changes for online retailers: how it builds shopping answers, which category and product pages it cites, what to fix first and how to measure it.
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7 min readLLM traffic in GA4: measuring visits and leads from ChatGPT
How we set up GA4 to count visits, leads and revenue from ChatGPT, Perplexity and other AI assistants, and what the numbers can and cannot tell your board.
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7 min readAI visibility audit: the first ten things we check
The ten checks we run first when a brand is missing from ChatGPT, Gemini and Perplexity answers, in the order we fix them, with our free checker and fashion index as examples.
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7 min readHow to rank in AI Overviews: the page changes that matter
What we change on a page to get it cited in Google's AI Overviews and AI Mode, including for searches where it does not rank in the top 10, and how to track it.
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8 min readAI Skills vs A-Level results: I’d hire skills over straight As every time
Results day is here, and whatever your grades look like, I want to share something that might take you a long time to work out: they matter a lot less to your career than what you do next.
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6 min readHow to Choose Which Prompts to Track in AI Search
One of the biggest mistakes businesses make when measuring AI search visibility is tracking the wrong prompts. It is easy to build a long list of questions around your products or services, but that does not necessarily mean those prompts reflect how potential customers actually use tools like ChatGPT, Gemini or Perplexity.
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6 min readHow to Measure Performance in AI Search
For years, SEO professionals have relied on well-established data points to measure organic performance. These principally included rankings, organic traffic, conversions and revenue. However, with the advent of AI search, there is now a completely new ecosystem of data points to measure. These include mentions, citations and cited pages, as well as share of voice, prompt visibility and sentiment.
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5 min readUse This Free Prompt To Find Sources Influencing AI Answers
We are clearly now in the next era of search, with the advent of AI platforms such as ChatGPT, Perplexity and Gemini, to name just a few.
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