Digital PR Insights
How data-led and reactive Digital PR campaigns earn coverage, links and AI citations, and how to judge them on business outcomes, written by our Digital PR team.
Articles
7 min readDigital PR strategy for AI search: getting cited by ChatGPT
How we find the publications AI assistants cite for your category, earn coverage in them and make sure every story describes your brand in one quotable line.
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7 min readHow we build data-led digital PR campaigns that earn coverage
The method behind our data-led digital PR campaigns, from sourcing original data and testing angles to regional cuts and tracking every link back to the page it supports.
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7 min readReactive PR in practice: turning breaking news into links
How we run reactive PR day to day, from the morning news scan and the credibility test to one-hour sign-off, and why the first usable expert quote usually wins the coverage.
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13 min readHow to pitch a journalist: What an ex-Reach PLC pro really thinks of your pitch
As a Digital PR specialist, getting the unfiltered truth about your work from a seasoned journalist is a rarity. It’s even rarer to have one on your team AND get a chance to interview them.
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6 min read10 ways to manage stress and improve your mental health in the PR industry
Burnout in the PR industry is high. PRs often work long hours, manage multiple relationships – including clients with high expectations, and face a lot of rejection and criticism. While poor mental health is not just an issue in PR, there are certain norms specific to the industry which don’t help. Such as the ‘always on’ mentality and the pressure to deliver high quality results and hit key targets.
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10 min readHow to Master Digital PR in the US
UK Digital PR teams are used to quick results – you send a pitch on a Tuesday, and it can be live on a handful of national, trade or regional sites by Thursday afternoon, depending on the subject. It can be even quicker if it’s in reaction to a trending news topic, such as a heatwave, the Autumn Budget or spider season.
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7 min readThe must-have tools for any Digital PR pro
Digital PR is tough. Not only are you in competition with every other PR, fighting for the attention of journalists whose time is short and inboxes are full. But you’re also fighting against the broader news cycle. Sometimes there are things going on that you just can’t control. Resulting in your campaign or story getting buried as journalists rush to cover the big event of the day, week or month.
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19 min readWhat is Digital PR? Strategy, Benefits & Launching a Campaign
Traditional PR lives in newspapers, magazines, and TV interviews. The problem? That’s not where audiences are now spending the majority of their time.
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