ChatGPT SEO is the work of getting a brand named, described accurately and cited as a source in ChatGPT answers, including ChatGPT search. It is also called ChatGPT optimisation or LLM SEO. It covers making sure OpenAI’s search crawler can read your site, structuring content so it can be quoted, keeping your brand information consistent across the web and earning mentions in the third-party sources ChatGPT relies on.

Which OpenAI crawler do we need to allow?

For ChatGPT search, the important one is OAI-SearchBot. OpenAI says sites that opt out of OAI-SearchBot will not be shown in ChatGPT search answers, although they can still appear as navigational links. GPTBot is a separate crawler used for training OpenAI’s models, and the two are controlled independently in robots.txt, so you can block training and still allow search. Our free GEO & AI Visibility Checker for Chrome shows which AI crawlers your robots.txt allows.

Does ranking well on Google help in ChatGPT?

Often, but not reliably. When ChatGPT searches the web, pages that are easy to find and answer the question clearly are more likely to be cited. But ChatGPT also weighs what other sources say about you, and it names brands in answers without always linking to them. A brand can rank on page one and still be missing from the answer, which is why we track ChatGPT separately from rankings.

How do you track visibility in ChatGPT?

We build a set of prompts based on how your buyers research and compare, run them on a regular schedule and record whether your brand is named, how it is described, which sources are cited and which competitors appear. Answers vary between runs, so we look at trends across many prompts rather than single responses, and we report AI referral traffic where your analytics can attribute it.

Can you guarantee our brand will appear in ChatGPT?

No, and no agency honestly can. OpenAI does not publish how ChatGPT chooses which brands to name, and answers change as models and sources update. What we can do is remove the technical barriers, make your content easy to quote and build the third-party mentions ChatGPT draws on, then measure how often and how accurately your brand appears as that work lands.

ChatGPT SEO That Gets Your Brand Cited

Buyers increasingly ask ChatGPT for recommendations before they search, and if your brand is not in the answer, a competitor’s is. ChatGPT SEO is the work of getting your brand named and cited in ChatGPT answers and ChatGPT search: opening your site to OpenAI’s search crawler, earning mentions in the sources it draws on and tracking the prompts that matter to revenue.

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Gareth Hoyle

Managing Director

We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing

If ChatGPT doesn’t name you, it names someone else.

ChatGPT does not return ten blue links. It draws on a set of sources and writes one answer, naming a few brands and citing a few pages. Ranking on page one of Google helps, but it does not guarantee a mention, and the sources ChatGPT trusts are often not your own site.

We find out which prompts your buyers use, which sources ChatGPT cites for them and why your brand is or is not included. Then we fix what stops it reading your site, make your content easier to quote and build the third-party mentions that put your name in the answer.

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Why Choose Us

Senior Specialists. Real Prompts. Revenue In The Report.

Built Around Search. Measured on Revenue

The Prompts That Matter Before The Tactics

We start with the questions your buyers actually ask ChatGPT when they compare suppliers, not a generic list of prompts. That shows where your brand is named, where competitors are named instead and which sources ChatGPT cites. You get a baseline, priorities ranked by commercial value and a measure to hold us to.

Your brand named in the prompts buyers use
OpenAI’s search crawler able to read your site
Content structured so ChatGPT can quote it
Mentions in the sources ChatGPT already cites
One consistent description of your brand online
AI share of voice reported against competitors

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ChatGPT Visibility Tied To Pipeline

Featured Work

AI Search Work That Got Brands Cited

What ChatGPT SEO Delivers For The Business

The aim is simple: when a buyer asks ChatGPT who to shortlist, your brand is in the answer, described accurately, with a link back to your site.

On The Shortlist Earlier

Buyers who ask ChatGPT for options see your brand named before they visit a comparison site or a search results page.

Accurate Brand Descriptions

ChatGPT describes what you do, who you serve and how you compare correctly, rather than repeating outdated claims from old pages.

Better Qualified Visits

Visitors who arrive from a ChatGPT citation have already read a recommendation, so they reach your site further into their decision.

Lower Cost Of Acquisition

A mention in an AI answer is a recommendation you did not pay a click for, which takes pressure off paid media budgets.

Share Of Voice Against Competitors

See how often your brand is named compared with your main competitors across the prompts that matter, tracked month by month.

One Programme, Not Two

The technical, content and Digital PR work that earns ChatGPT citations also supports your Google rankings, so budget is not spent twice.

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Gareth Hoyle

Managing Director

Don’t just take
our word for it

Jamie Evans

Head of E-commerce

“Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!”

Rob Hughes

Director, Global SEO

“I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.”

Matthew Miller

Managing Director

“We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.”

Sandra Carosi

Head of Marketing

“As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.”

David Weaver

Co-founder

“Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.”

Katie Owen

Founder

“An excellent agency to work with and a perfect choice if you're looking to scale quickly.”

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The Answers to Your Questions

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