The Challenge
Our Approach
Media Relationships
We built and nurtured relationships with key beauty editors and journalists, ensuring REFY stayed front of mind when they needed expert insight or product recommendations. By being proactive, responsive, and consistently helpful, REFY became a trusted source for media, opening doors to recurring coverage and long-term editorial opportunities.
Brand Mentions
We secured brand mentions on high-domain authority sites where credibility carried weight. These weren’t generic brand mentions; the pages were contextually aligned to REFY’s core product offering. They acted as strong trust signals, appearing on the kind of high-authority publications that AI-powered platforms consult when creating generative responses to user questions.
Gifted Samples
We gifted REFY products to journalists, editors, and influencers at key publications. By putting the products directly into their hands, we increased the likelihood of authentic reviews, product roundups, and editorial features. This approach ensured REFY was top of mind for beauty writers and secured organic coverage that felt natural, credible, and highly influential.
Product Spotlights
We landed curated product placements in roundups, “best of” lists, and editorial shopping guides, ensuring REFY appeared exactly where consumers were looking for recommendations. These high-impact placements captured attention at key decision-making moments and helped drive visibility in LLMs, which have been proven to rely on listicle-style articles from trusted publications.
Expert Comments
We provided timely expert commentary to journalists covering beauty and skincare stories. By positioning REFY’s team as authoritative voices, we ensured the brand’s insights were woven into wider industry conversations. This tactic built trust, secured high-quality media mentions, and reinforced REFY’s status as an expert source across respected publications.
Integrated Approach
Mentions, features, gifting and product spotlights weren’t run in isolation; they were connected into a single, unified strategy. Each placement reinforced the next, amplifying REFY’s presence across channels and ensuring that each piece of coverage worked hard for the brand.
