E-commerce SEO Agency Measured On Revenue

Every sale that comes through organic search is a sale you did not pay a click or a marketplace fee for. We grow e-commerce brands’ non-branded organic revenue by fixing the category and product pages that carry it, and we report on revenue and margin, not rankings.

Let’s Work Together
Gareth Hoyle
Gareth Hoyle
Managing Director

We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing

  • Tree Center
  • Ultimate performance
  • Ray-Ban
  • Better Bathrooms
  • Marriott
  • Missguided
  • GXO

Paid media costs keep rising. Organic revenue keeps compounding.

Most online retailers depend on Google Ads, Shopping and marketplaces for growth, and pay more for it every year. Organic search is the channel where the cost of each sale falls as performance improves.

We focus on the pages that make money: categories that rank for the searches new customers make, product pages that convert, and the technical foundations that let a large catalogue be crawled and indexed properly.

Why Choose Us

More Revenue. Less Dependence On Paid Media.

Built Around Search. Measured on Revenue

Team member smiling with coffee mug in meeting

Categories First, Because That Is Where Revenue Is

Category pages rank for the high-volume, non-branded searches that bring in new customers. We fix their crawlability, content and internal linking, then build authority to them with Digital PR, before moving on to products and content.

  • Non-branded organic revenue as the main measure
  • Category pages built to rank and convert
  • Product pages at scale, from templates to feeds
  • Faceted navigation and crawl issues fixed
  • Seasonal peaks planned months ahead
  • Visibility in AI shopping answers and Google Shopping
Team strategy

E-commerce SEO Built Around Your Margin

What E-commerce SEO Delivers For The Business

The aim is a larger share of revenue from a channel you do not pay per click for, growing year on year.

More Non-Branded Revenue

New customers finding you through the products and categories they search for, not just your brand name.

Better Blended Margin

Organic sales carry no click cost or marketplace fee, which improves the margin across every channel.

Less Reliance On Paid Media

A growing organic channel gives you room to cut paid spend where it is least efficient.

Peaks That Pay Off

Seasonal pages ready and ranking before demand arrives, not after.

Found In AI Shopping Answers

Products and categories cited when shoppers ask ChatGPT or Google’s AI features what to buy.

Revenue You Can See

Organic revenue by category and page type, reported monthly alongside the work that moved it.

Let's Work Together
Gareth Hoyle
Gareth Hoyle
Managing Director

Don’t just take
our word for it

Jamie Evans
Jamie Evans
Head of E-commerce

“Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!”

Rob Hughes
Rob Hughes
Director, Global SEO

“I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.”

Matthew Miller
Matthew Miller
Managing Director
Kenway Miller logo white for dark backgrounds

“We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.”

Sandra Carosi
Sandra Carosi
Head of Marketing

“As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.”

David Weaver
David Weaver
Co-founder

“Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.”

Katie Owen
Katie Owen
Founder
Sargasso logo

“An excellent agency to work with and a perfect choice if you're looking to scale quickly.”

The Answers to Your Questions

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    Enterprise SEO

    Forecasts the board can sign off, technical SEO at scale and revenue protected through every release.

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    B2B SEO

    SEO measured in pipeline: the searches your buyers make across a long sales cycle, reported from your CRM.

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    International SEO

    Organic revenue in new markets: market sizing, hreflang, site structure and local search, reported by country.

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    Multi-Location SEO

    Every store or franchise location found in local search and Google Maps, measured in footfall, calls and bookings.

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    Organic Search

    The full SEO programme: technical SEO, content and authority building, measured on non-branded organic revenue.

Laura Salini

Ready To Grow Organic Revenue?

Talk to our team about where your catalogue is losing organic revenue today, and what it would take to win it.

Let’s Work Together