Healthcare SEO Agency That Turns Searches Into Patients

Google treats health as a Your Money or Your Life topic and strongly encourages accurate authorship information, such as bylines, where readers expect it. We write treatment and condition content with your clinicians, add a named reviewer and a review date, cite the evidence behind objective claims and set a schedule to recheck pages when guidance changes. Author pages show each clinician's qualifications and registration, so a patient, or a search engine, can see exactly who stands behind the advice.

The CAP Code covers claims on your own website. Rule 12.1 requires evidence for objective health claims, rule 12.2 bars discouraging essential treatment, and rule 12.12 says prescription-only medicines and treatments may not be advertised to the public. For aesthetics clinics and online pharmacies, the ASA's advice is to promote the consultation, not the product: no naming a prescription-only medicine on the homepage, no price promotions that push one and no before-and-after photos that read as efficacy claims. We write to those rules from the first draft.

Regulators already require many of the signals patients look for. Under Regulation 20A, a CQC-rated provider must show its latest rating, the date it was given and where the report sits on the CQC website, conspicuously on every website it maintains. GDC guidance requires dental websites to show each dentist's qualifications and GDC number, a complaints procedure and the date the site was last updated. We make these signals visible, consistent and easy to verify, so they support conversion instead of hiding in a footer.

Most patients choose a clinic they can reach. We build and maintain a Google Business Profile for each location and write location pages covering the treatments, clinicians, access and transport details patients ask about. Google's guidelines allow a public-facing practitioner, such as a doctor or dentist, to have their own profile, but not separate profiles for each specialism, and a hospital department can have its own profile only when it operates as a distinct, public-facing entity. We set profiles up to follow those rules.

Many clinic sites hand the booking journey to a third-party system, which can split analytics and hide the enquiries SEO produces. We audit crawling, indexing, speed and structured data, fix duplicate treatment and location pages, keep staging sites and patient portals out of the index, and make sure booking and enquiry tracking survives the hand-off to your booking platform. Fixes are ranked by revenue, so your developers start with what affects patient enquiries most.

A treatment page should answer what a patient asks before booking: who the treatment suits, what happens at the consultation, risks, recovery, who performs it and what it costs. We build pages around those questions, reviewed by your clinicians, with any price list placed and worded in the way ASA guidance allows. For prescription-only treatments, the page leads with the consultation and presents the medicine only as a possible outcome, in balanced, factual terms that match the patient information leaflet.

Dental SEO has its own rules. GDC guidance requires a practice website to show each dental professional's qualification and where it was gained, their GDC number, the practice address, contact details, the GDC's contact details or a link to its website, the complaints procedure and the date the site was last updated. Dentists who are not on a GDC specialist list must not use titles such as orthodontist or describe themselves as specialising in a field, so we target implant, aligner and cosmetic dentistry searches with wording that stays inside the rules.

Private GP services, consultant-led clinics and hospital groups compete with the NHS, directories and comparison sites for the same searches. We structure the site around specialties, consultants and locations, build consultant profiles that patients and referrers can check against the GMC register, and connect condition content to the treatments you offer. Good medical practice requires doctors' public communications, including advertising, to be accurate and not misleading, so every claim on a consultant's page is checked before it goes live.

We set up and maintain a Business Profile for each clinic and each eligible practitioner, choose categories that describe the business rather than act as keywords, and keep names matched to the name on your signage, as Google's guidelines require. Location pages and profiles are managed as one system, so opening hours, treatments and clinicians stay consistent everywhere. For groups with many sites, our multi-location SEO service explains how we run this at scale.

Google's policies prohibit offering incentives for reviews, selectively asking happy customers for them and discouraging negative ones. We set up a request process that asks every patient, write response templates that protect patient confidentiality, and handle damaging search results through our online reputation management team, using honest methods only. Our guide to online reviews and search reputation explains how more genuine reviews and better responses build trust over time.

Patients now ask ChatGPT, Gemini and Google AI Overviews about symptoms, treatments and which clinic to choose. We track the prompts that matter to your services, find which sources AI answers cite, and make your treatment pages easier to quote with clear, self-contained answers and visible clinician review. Our AI Overviews optimisation and wider AI SEO and GEO services cover how we measure and grow that visibility.

Mentions and links from trusted health, national and regional publications build the authority that health topics demand. Our Digital PR team, which includes a former Reach PLC journalist, builds data-led campaigns and expert commentary from your clinicians, checked against the same advertising rules as your website. That earns coverage, strengthens the authority of your treatment pages and gives AI assistants credible third-party sources that name your brand.