SEO Consultant: Senior SEO Consultancy Led By Gareth Hoyle

Many brands already have capable SEO people who need a senior sounding board rather than an outsourced team. Gareth runs regular sessions with your team to review priorities, challenge plans and unblock work with developers and stakeholders, while our specialists take on the projects your team lacks the time or skills for. It is the hybrid model of in-house and agency SEO we think works best for mid-market and enterprise brands.

Boards want to know what organic search and AI visibility contribute, what the risks are and what the next pound should buy. Gareth turns search data into those answers: forecasts a finance director can test, KPIs a marketing director can own and plain explanations of algorithm and AI changes. Our articles on SEO reporting for the board and SEO forecasting your finance director will believe show the thinking.

Gareth provides digital due diligence for VC and PE firms assessing a target business. That means checking how much of a company's traffic and revenue depends on search, how much of it is really brand demand, how exposed it is to algorithm and AI search changes, the quality of its backlinks and content, and what a credible growth plan would take. Findings are written for an investment committee, not a marketing team.

Domain changes, CMS replatforms and site mergers are where organic revenue is most often lost. Google advises mapping every old URL to its new one, using server-side permanent redirects and keeping them for as long as possible, generally at least a year, and warns that rankings can fluctuate during a move. Gareth oversees the plan, the redirect map and launch checks, and our technical team does the work. See our guide to replatforming without losing revenue.

A senior review of where organic search stands and where it should go: market and competitor position, the pages that carry revenue, content and authority gaps, and how AI search is changing your category. You get a written strategy with priorities ranked by commercial value and the resource each needs, which your team or ours can deliver. For wider channel planning it pairs with a digital marketing strategy.

Technical, content and backlink audits that end in a short list of fixes ranked by the revenue they protect or create, not a spreadsheet of hundreds of warnings. Our technical SEO consultants cover crawling, rendering, indexing, internal linking and structured data, and each recommendation comes with enough detail for a developer ticket. Read how we approach technical SEO audits that get implemented.

Regular one-to-one or team sessions for in-house SEO and content teams: reviewing plans, sharing what is working elsewhere, and training on technical SEO, AI search and measurement. Google lists SEO training among the services an SEO can provide, and for many teams it is the most lasting value a consultant adds. The aim is a stronger team that relies on outside help less over time, not a dependency on us.

Ongoing or one-off advice for founders, boards and leadership teams on search strategy, budget split between SEO and PPC, agency selection and AI search risk. Gareth presents findings in commercial terms, answers the questions a board actually asks and gives a straight view on what search can and cannot do for the business. For SEO and PPC planned together, see our integrated search service.

An independent assessment of a target company's search position for venture capital and private equity investors: how dependent traffic and revenue are on organic search, the brand and non-brand mix, technical risk, backlink quality, exposure to AI search and a realistic view of the upside. Gareth provides this for VC and PE firms alongside leading Marketing Signals, and writes it for the people making the investment decision.

Senior oversight of domain moves, replatforms, redesigns and site consolidations from planning to post-launch. That covers URL mapping, redirect testing, benchmark capture, launch checks, use of the Search Console Change of Address tool for domain moves and monitoring until traffic settles. Our technical team carries out the work your developers cannot, so the project does not depend on one person's availability.

Advice on how ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand and what to do about it. Google now lists optimising for generative AI among the services an SEO can provide. Gareth founded Am I Visible? to track AI visibility, and the consultancy covers prompt selection, crawler access, the sources assistants cite and measurement, starting with an AI visibility audit where that is useful.

If you already work with an SEO, content or PR agency, Gareth can review the plan, the reporting and the results independently and help you hold them to commercial targets. That usually starts with measuring your agency on revenue, not rankings, which is how we expect to be judged ourselves. The review is written so your team can use it in the next agency conversation.