Magento SEO Agency For Magento 2 And Adobe Commerce

Layered navigation only runs on anchor categories, and any attribute set to Filterable can add a filter. Each selection creates a new URL, and the Filterable (no results) option even lists values with zero matching products. We decide which attributes deserve indexable landing pages and which should stay out of the crawl, following Google's faceted navigation guidance: block what you do not need, keep filter order consistent and return a 404 when a combination has no results.

By default Magento leaves the category path out of product URLs, and we usually recommend keeping it that way so a product has one address however many categories it sits in. The Create Permanent Redirect for URLs if URL Key Changed setting protects rankings when keys change, but Adobe warns that saving categories with many products under automatic redirects can cause performance issues. We review your URL rewrite table for chains, loops and orphaned entries before they reach Google.

Under Stores > Settings > Configuration > Catalog > Catalog > Search Engine Optimization, Magento has separate canonical settings for categories and products, and Adobe recommends enabling both. Robots settings live elsewhere, under Content > Design > Configuration, where you set the default robots meta value and custom robots.txt instructions. A staging site left on INDEX, FOLLOW or a live site left on NOINDEX is a common and costly slip. We check every website and store view, because each can be configured differently.

The default Luma frontend is built on RequireJS, Knockout.js and Less. Hyvä replaces that stack with Tailwind CSS and Alpine.js, and since November 2025 the Hyvä Theme has been free and open source, which takes the licence cost out of the decision. We assess whether a Hyvä rebuild, targeted Luma fixes or a caching review will do most for Core Web Vitals on your templates, and make sure a new frontend keeps every SEO element the old one had.

A crawl of the full catalogue alongside a review of admin settings for every website and store view: canonical tags, URL suffixes, category paths, robots and XML sitemap configuration. We compare what Google actually crawls with what you want indexed, and tie each issue to the categories and revenue it affects. The output is a ranked list your developers can turn into tickets, not a long export of crawler warnings with no priorities attached.

We map attribute filters against search demand. Combinations people search for, such as a brand within a category or a material within a product type, become indexable landing pages with their own copy and metadata, usually through your layered navigation or SEO extension. The rest are kept out of the crawl with robots rules, so Google stops spending time on filter combinations that can never rank or sell.

Magento SEO often depends on third-party extensions for metadata templates, layered navigation URLs, rich snippets and sitemaps. Extensions overlap, conflict and fall behind core releases. We review what you have installed, check for duplicate structured data and conflicting canonical or robots output, and recommend what to keep, reconfigure or remove. We also check scope, since a setting changed at the wrong level can affect only part of the site.

We measure Core Web Vitals on your category, product and search templates using real visitor data, then find what is slowing them: Luma JavaScript, unoptimised images, extensions loading on every page or gaps in caching. Adobe recommends Varnish for full-page caching on self-hosted installations, while Adobe Commerce on Cloud infrastructure uses Fastly. Where a Hyvä rebuild is on the table, we set the SEO requirements before development starts, not after launch.

Category pages carry the commercial searches on most Magento stores, so we write copy that helps a buyer compare and choose, with meta titles kept under the 70 characters Adobe suggests. For large catalogues we build content templates driven by product attributes, with rules that stop thin pages being published, following our approach to programmatic SEO for large catalogues. Authority for priority categories comes from Digital PR rather than bought links.

Moving off Magento 1, upgrading within Magento 2, moving to Adobe Commerce as a Cloud Service or leaving for another platform all change templates, URLs and settings at once. We build redirect maps from analytics and backlink data, benchmark rankings and revenue beforehand and check staging before launch. If Shopify is the destination, we plan around its fixed URL structure early. Read our guide to replatforming without losing revenue.

Magento runs multiple countries and languages through websites and store views, each with its own settings, URLs and content. We check hreflang, currency and language signals across every store view, find content duplicated between markets that share a language and plan the content each market needs. Our international SEO service covers market selection and the wider rollout when you are adding new countries.