What does a fashion PR agency do?

A traditional fashion PR agency manages press relationships, sample trafficking, events and influencer activity to build a brand’s profile. A fashion Digital PR agency like ours focuses on search and AI: earning coverage in consumer, fashion and lifestyle press that links to your category pages, lifts organic rankings and revenue, and shapes how AI assistants recommend your brand to shoppers.

Do you run sample trafficking or events?

No. We are a Digital PR agency for search and AI, not a traditional fashion PR agency. We earn coverage and links through data stories, seasonal and trend-led campaigns, expert commentary and reactive pitching. Many brands run us alongside an existing fashion PR or influencer team, and we coordinate with them so stories and timings do not clash.

Why link to category pages instead of the homepage?

Category and collection pages are where most non-branded shopping searches land, and they usually drive more revenue than any single product. Coverage that only links to your homepage builds general authority, while category links help the pages that compete for searches such as a product type plus a style or occasion. We plan campaigns so the story naturally fits the page it links to.

Does Digital PR help with AI shopping answers?

It can. When shoppers ask ChatGPT, Gemini or Google’s AI Mode what to buy, the answers draw on product information and on established publications that review, compare and recommend brands. Coverage in trusted consumer and fashion titles influences whether your brand is mentioned. We track how often AI assistants mention you against competitors for the questions your shoppers ask.

Do you work with retail brands outside fashion?

Yes. The same approach works for retail and e-commerce brands in beauty, homeware, gifting, outdoor and other consumer categories. As a retail and e-commerce PR agency focused on search, we plan coverage around your category pages and trading calendar, and run campaigns in the UK and the US with separate media lists for each market.

Fashion PR Agency For Search And AI Shopping

When shoppers search for a dress, a pair of trainers or a gift, the brands that win have category pages Google trusts and a name AI assistants recommend. We run Digital PR for fashion and retail brands that earns consumer and fashion press coverage, links it to the category pages that sell, and times campaigns around the seasons your trading calendar depends on.

Let’s Work Together

Gareth Hoyle

Managing Director

We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing

Coverage that sells. Not just coverage that looks good.

Fashion and retail press is crowded, and much of the coverage brands earn points at a homepage or a product that sells out next month. That makes a good-looking press report and does little for the category pages that drive revenue all year.

We plan campaigns around those category and collection pages, and around how shoppers now ask AI assistants what to buy. To be clear, this is Digital PR for search and AI, not traditional fashion PR: we do not run sample trafficking or events.

More About Us Our Services

Why Choose Us

Senior Specialists. Consumer And Fashion Press. Measured On Revenue.

Built Around Search. Measured on Revenue

Planned Around Your Trading Calendar

Fashion and retail revenue follows the seasons, so authority has to be in place before demand peaks, not after it. We plan campaigns around your trading calendar, key categories and new collections, so the pages you need to rank for summer, gifting and the sales have the links behind them in time.

Coverage in consumer, fashion and lifestyle press
Links to the category pages that drive revenue
Campaigns timed to your trading calendar
Trend stories journalists want to run
Visibility when shoppers ask AI what to buy
Reporting on organic revenue, not press clippings

More About Us Let’s Work Together

Fashion Digital PR Built Around Your Categories

Featured Work

Retail And E-commerce Growth That Delivered

What Fashion PR Delivers For The Business

The goal is category pages that rank when shoppers are ready to buy, and a brand AI assistants put forward when they are asked for recommendations.

More Organic Revenue

Links to category and collection pages help them rank for the non-branded searches where shoppers decide what to buy.

Ready Before Demand Peaks

Campaigns timed to your trading calendar, so the pages that matter each season have authority in place in time.

Margin Protected

Every sale through organic search is one you did not pay for a click, which protects margin on every order.

A Brand Shoppers Recognise

Regular coverage in the titles your customers read builds the familiarity that helps them choose you in search results.

Reporting Tied To Sales

Links, category rankings, organic revenue and AI share of voice against competitors, reported every month by a senior account lead.

Let's Work Together

Gareth Hoyle

Managing Director

Don’t just take
our word for it

Jamie Evans

Head of E-commerce

“Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!”

Rob Hughes

Director, Global SEO

“I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.”

Matthew Miller

Managing Director

“We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.”

Sandra Carosi

Head of Marketing

“As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.”

David Weaver

Co-founder

“Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.”

Katie Owen

Founder

“An excellent agency to work with and a perfect choice if you're looking to scale quickly.”

More About Us Let’s Work Together

The Answers to Your Questions

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