What does a tech PR agency do?

A tech PR agency earns media coverage for technology and software companies, usually in tech, business and trade press. A tech Digital PR agency judges that coverage on what it does for search: the links it earns, the rankings of your product and comparison pages, and how AI assistants describe your brand. Campaigns typically combine data stories, founder commentary, thought leadership and reactive newsjacking.

Is a SaaS PR agency different from a tech PR agency?

The skills are the same, but SaaS has its own priorities. Buyers compare tools constantly, so comparison and alternatives searches matter, and your platform holds data that can become original research. A SaaS PR agency focused on search plans coverage around those comparison pages and turns product data into stories, rather than relying on funding and feature announcements.

Can you get coverage for funding rounds and product launches?

We can pitch them, and sometimes they land well, but on their own they rarely earn many links outside your existing audience. We treat announcements as one input and build the programme around stories with wider appeal: original data, expert commentary on news in your market and opinion pieces from your founders. That is what keeps coverage and links coming between launches.

How do you use our product data safely?

We only work with data you approve, and we work from aggregated and anonymised figures, never individual customer records. Your product, data and legal teams agree what can be published before any outreach begins, and we write the method down so journalists and your own team can see exactly how each figure was produced.

How does tech PR help with AI search visibility?

When buyers ask ChatGPT, Gemini or Perplexity which tools to consider, the answers draw heavily on established publications and the sources they cite. Coverage in trusted tech and trade titles influences whether your product is mentioned and how it is described. We track those mentions against competitors for the questions your buyers ask, alongside the links that support organic rankings.

Tech And SaaS PR Agency Built For Search And AI

Software buyers compare options in search results, review sites and AI assistants long before they book a demo. We run Digital PR for technology and SaaS brands that turns your product data into stories, puts your founders in front of tech and trade press, and builds the authority your product and comparison pages need to rank and be recommended.

Let’s Work Together

Gareth Hoyle

Managing Director

We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing

Your product data is a story. We get it published.

Tech PR is often run as a launch machine: funding rounds, feature releases and partnership announcements that get a day of attention and few links. Meanwhile the comparison searches that decide shortlists go to competitors and review sites with more authority.

We build SaaS Digital PR around what your platform already knows. Aggregated, anonymised product data becomes research journalists want to cover, and your founders become the commentators they call when your market moves.

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Why Choose Us

Senior Specialists. Tech And Trade Press. Measured On Revenue.

Built Around Search. Measured on Revenue

Stories From Your Data, Not Your Changelog

Feature announcements rarely earn coverage outside your existing audience. Data does. We work with your product and data teams to find trends only your platform can show, check them for accuracy and privacy, and turn them into campaigns that earn links in tech, business and trade press.

Product data turned into stories journalists run
Founders quoted as the voice of your category
Coverage in tech, business and trade press
Authority for product and comparison pages
Recommended in AI answers to software questions
Reporting on links, sign-ups and demo requests

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SaaS PR That Moves Sign-Ups And Demos

Featured Work

Tech And SaaS Authority That Delivered

What Tech And SaaS PR Delivers For The Business

The goal is a product that shows up, and gets recommended, wherever software buyers compare their options, from search results to AI assistants.

More Demos And Trials

Product and comparison pages with the authority to rank bring in buyers who are already comparing tools.

On The Shortlist In AI Answers

Coverage in trusted tech and trade titles shapes whether ChatGPT, Gemini and Perplexity mention you when buyers ask for recommendations.

Category Authority

Original data and expert comment make your brand the reference point journalists and buyers cite for your market.

Lower Cost Per Acquisition

Organic sign-ups and demo requests reduce your reliance on paid search, where clicks in software categories are often expensive.

Founders With A Public Profile

A consistent presence in the press supports partnerships, hiring and investor conversations as well as sales.

Reporting Tied To Revenue

Links, rankings for priority pages, sign-ups, demo requests and AI share of voice against competitors, reported every month.

Let's Work Together

Gareth Hoyle

Managing Director

Don’t just take
our word for it

Jamie Evans

Head of E-commerce

“Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!”

Rob Hughes

Director, Global SEO

“I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.”

Matthew Miller

Managing Director

“We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.”

Sandra Carosi

Head of Marketing

“As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.”

David Weaver

Co-founder

“Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.”

Katie Owen

Founder

“An excellent agency to work with and a perfect choice if you're looking to scale quickly.”

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The Answers to Your Questions

Visibility Playbooks

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