Pretty You London velvet loungewear and satin nightwear

Pretty You London Digital PR Case Study: Best-Of Picks in The Telegraph, Glamour and Woman & Home

Pretty You London makes luxury bamboo nightwear and bedding designed for a better night’s sleep. We made it the brand editors tested, recommended and quoted, from The Telegraph’s best bamboo bedding to doctor-backed sleep advice across the national press.

Pretty You London is a British nightwear, loungewear and bedding brand with a focus on bamboo.

Industry

Retail

Services

Digital PR

The Challenge

Turning great products into great coverage

Nightwear and bedding are competitive categories, and a spot in a national best-of round-up is one of the hardest placements to win. Pretty You London wanted to be in those round-ups, recommended by the editors its customers already trust.

Beyond the shopping pages, the brand also wanted a voice in the wider conversation about sleep, with expert advice journalists would come back to season after season.

pieces of coverage

pieces on DA 70+ sites

affiliate links to products

Our Approach

Tested by editors, backed by experts

We worked on two fronts: getting products into editors’ hands for the round-ups that sell, and pairing the brand with medical experts to own the sleep stories around them.

Best-Of Placements

Pretty You London featured in Glamour’s best bed sheets and best duvets, Forbes’ best bamboo sheets, Mumsnet’s best bedding sets and Woman & Home’s very best sheets.

Product Testing

Editors put the products to the test. The Telegraph reviewed the bamboo bedding, T3 said it transformed their sleep, and Tom’s Guide and Express trialled the pyjamas in a heatwave.

Medical Expert Commentary

We worked with doctors and scientists to give our sleep stories real authority, from why warm feet help you sleep to the real reason insomnia spikes in winter.

Women’s Sleep Stories

Our story on why women wake up sweating at 3am landed in HuffPost, and the Mirror followed with the real reason women wake up sweaty at night.

Reactive Campaigns

When temperatures swung, we were ready with advice. A doctor’s warning about the winter bedroom mistake that ruins sleep ran across 15 sites in a single day.

Gift Guides

Christmas and Black Friday placements in The Sun, Stylist, the Evening Standard and OK! put products in front of shoppers at peak buying time.

Let's Work Together

Gareth Hoyle

Managing Director

The Results

Recommended by the titles shoppers trust

In nine months we secured 128 pieces of coverage across 72 sites, including The Telegraph, Forbes, Daily Mail, The Sun, HuffPost, Glamour, Stylist, Hello, Woman & Home and Tom’s Guide. 87 pieces were on DA 70+ sites, and 33 carried affiliate links straight to Pretty You London products.

The mix is what made it work. Best-of placements reached shoppers ready to buy, while expert-led sleep stories kept the brand in the news from summer heatwaves to winter cold snaps.