Link Building Services Judged On Rankings And Revenue

Most link building is sold by the link: a monthly quota, a domain score and a spreadsheet. We work the other way round. As a link building agency we start from the pages that need to rank, vet every opportunity at page level and measure the work on how those pages move in rankings and revenue.

Let’s Work Together
Gareth Hoyle
Gareth Hoyle
Managing Director

We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing

  • Tree Center
  • Ultimate performance
  • Ray-Ban
  • Better Bathrooms
  • Marriott
  • Missguided
  • GXO

Links are a means. Rankings and revenue are the point.

A link only earns its cost if it moves a page that matters to the business. A strong domain your buyers never read does little for that page, however good it looks in a monthly report, and volume targets push quality down because the easiest way to hit them is to lower the bar.

Our approach was built on SaaS, where categories are narrow and competitors have far bigger domains. The same discipline works for finance, e-commerce and professional services: find the sites your audience actually reads, earn a place in them through manual outreach, and report every link against the page it supports.

Why Choose Us

Page-Level Vetting. Manual Outreach. Every Link Reported.

Built Around Search. Measured on Revenue

Smiling team member in glasses writing notes

We Look At The Page, Not The Domain Score

Domain metrics are a first filter and nothing more. We judge each opportunity by the specific page: what it covers, who reads it and whether a link there would make sense to a person. It takes longer than filtering a list by authority score, but fewer links that hold their value beat a volume that does not.

  • Links aimed at the pages that drive revenue
  • Every site vetted at page level, not by score
  • Manual outreach to sites your buyers read
  • Natural, varied anchor text across the profile
  • No repeat links from sites you already have
  • Every URL, anchor and go-live date reported
Team strategy

Link Building Measured On The Pages It Supports

For B2B SaaS, the publication has to be relevant to your category, not just to business in general. A link from a site your buyers would never come across does little, however strong the domain looks.

That’s true whether you’re selling into finance, HR, martech or developer tooling: each has its own trusted publications, and getting placed in the wrong one wastes the outreach even if the domain score looks fine. Getting it right shows up further down the funnel too. A link in front of the right audience brings people already close to the problem your product solves, not just traffic from a general business site that happens to have a good score.

What Link Building Delivers For The Business

The aim is stronger rankings for the pages that bring in revenue, built on links that keep their value rather than a count that looks good for a month.

Rankings For Revenue Pages

Authority directed at the product, category and service pages that convert, not spread thinly across the whole domain.

Lower Cost Of Acquisition

Every sale or enquiry that comes through organic search is one you did not pay a click for.

Links That Keep Their Value

Placements chosen for relevance at page level, so they hold their value when low-quality sites get filtered out.

Referral Traffic From Real Readers

Links on pages your audience already reads send visitors who are close to the problem you solve, as well as authority.

Support For AI Search

The sites that carry weight in Google tend to be the ones AI assistants draw on, so the authority generally supports AI visibility too.

Reporting You Can Check

Every live URL, anchor and go-live date, tracked against the page it supports and reported in the metrics your team already uses.

Let's Work Together
Gareth Hoyle
Gareth Hoyle
Managing Director

Don’t just take
our word for it

Jamie Evans
Jamie Evans
Head of E-commerce

“Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!”

Rob Hughes
Rob Hughes
Director, Global SEO

“I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.”

Matthew Miller
Matthew Miller
Managing Director
Kenway Miller logo white for dark backgrounds

“We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.”

Sandra Carosi
Sandra Carosi
Head of Marketing

“As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.”

David Weaver
David Weaver
Co-founder

“Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.”

Katie Owen
Katie Owen
Founder
Sargasso logo

“An excellent agency to work with and a perfect choice if you're looking to scale quickly.”

The Answers to Your Questions

  • Woman brew smiling
    More Specialist Services

    E-commerce Link Building

    Links to the category and product pages that carry revenue, timed ahead of seasonal peaks, with Digital PR running alongside.

  • Woman brew smiling
    More Specialist Services

    B2B Link Building

    Links from trade publications, partner and industry sites, aimed at the solution and use-case pages buyers research.

  • Woman brew smiling
    More Specialist Services

    Guest Posting Services

    Expert guest contributions for relevant, real publications, placed by manual outreach and kept within Google’s spam policies.

  • Woman brew smiling
    More Specialist Services

    SaaS Link-Building Agency

    SaaS link building agency placing relevant links for B2B software brands, from editorial placements to integration pages, judged on fit not domain score.

Laura Salini

Ready To Build Links That Actually Rank?

Tell us which pages need to rank. We will show you the authority gap against the competition and what it would take to close it.

Let’s Work Together