White Label Digital PR For Agencies

Digital PR earns the links and press coverage that are hardest to build any other way, and increasingly the mentions AI platforms rely on. Our team creates campaigns, pitches journalists and secures coverage under your brand. Your clients see the headlines; you keep the credit.

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Gareth Hoyle
Gareth Hoyle
Managing Director

The Team Your Clients Get Has Grown Search For Brands Like These

  • Tree Center
  • Ultimate performance
  • Ray-Ban
  • Better Bathrooms
  • Marriott
  • Missguided
  • GXO

Clients want coverage. Journalists want stories.

Good digital PR needs ideas, data, design, press contacts and plenty of persistence. That’s a whole team most agencies can’t justify for a handful of clients. We bring that team to you, so you can sell digital PR from your first client rather than your twentieth.

Why Choose Us

Coverage That Earns Links And AI Citations

Campaigns Pitched Around Your Client’s Brand

Team meeting in booth with wall screen

A Digital PR Team, Ready Made

We build campaigns around stories that are relevant to your client’s products and audience, not generic news-jacking. That’s what turns coverage into rankings, and into brand mentions in the places AI systems trust. Our team includes an ex-Reach PLC journalist, so every pitch is shaped by someone who’s sat on the other side of the inbox.

  • Campaign ideas built around your client’s brand
  • Data-led and reactive PR
  • National, trade and local press
  • Journalist outreach and follow-up
  • Coverage and link reports in your branding
  • Mentions that build AI visibility
Team strategy

What White Label Digital PR Delivers

Digital PR is one of the most valuable services an agency can offer, and one of the hardest to staff. Partnering lets you sell it now and keep the margin.

A Premium Service On Your Price List

Add digital PR to your proposals and compete for bigger retainers without building a PR team first.

Links You Can’t Buy

Editorial links from national and trade press carry authority that’s out of reach for standard outreach.

Brand Mentions AI Platforms Trust

Coverage in credible publications is one of the strongest signals for being cited in ChatGPT, Perplexity and AI Overviews.

Results Clients Can Share

Headlines in recognisable publications are easy wins for your clients to show their own bosses.

Ideas On Tap

A steady pipeline of campaign ideas for every client, without your team running brainstorms every month.

Coverage Between Campaigns

Reactive PR keeps your clients in the news between bigger launches, so results don’t arrive in lumps.

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Gareth Hoyle
Gareth Hoyle
Managing Director

Don’t just take
our word for it

Rob Hughes
Rob Hughes
Director, Global SEO

“I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.”

Katie Owen
Katie Owen
Founder
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“An excellent agency to work with and a perfect choice if you're looking to scale quickly.”

Jamie Evans
Jamie Evans
Head of E-commerce

“Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!”

Matthew Miller
Matthew Miller
Managing Director
Kenway Miller logo white for dark backgrounds

“We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.”

Sandra Carosi
Sandra Carosi
Head of Marketing

“As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.”

David Weaver
David Weaver
Co-founder

“Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.”

FAQs

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    Audits, migrations and ongoing technical fixes, written so your clients’ developers can act on them straight away.

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    White Label Content Writing

    Research-led articles, landing pages and refreshes in each client’s tone of voice, built to rank and to be quoted in AI answers.

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    White Label Link Building

    Outreach-led links on relevant, real websites, with every placement reported in full in your branding.

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    White Label GEO

    Visibility for your clients in ChatGPT, Perplexity, Gemini and Google’s AI Overviews, tracked and reported alongside SEO.

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    Google Ads, Shopping and Microsoft Ads management built around the conversions that matter to each client.

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    All White Label Services

    Technical SEO, content, link building, digital PR, GEO and PPC, delivered under your brand. See how a white label partnership works.

Laura Salini

Sell Digital PR From Your First Client

Book a friendly, no-pressure call and tell us which clients need coverage. We’ll share the kind of campaign ideas we’d pitch for them.

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