Entity SEO And Knowledge Panel Services That Define Your Brand

Google says Organization markup on your home page helps it understand your administrative details and disambiguate you from other organisations, and can influence the logo shown in results and in your knowledge panel. There are no required properties, so we add the ones that apply: legal name, logo, address, contact details, identifiers such as an LEI or DUNS number, and sameAs links. Leadership bio pages get ProfilePage markup with a Person as the main entity.

Google's Organization markup accepts multiple sameAs URLs pointing to your profiles on other sites, such as social and review platforms. Those links only help if the profiles agree with you. We audit LinkedIn, social accounts, company databases, industry directories, review sites and, for physical locations, Google Business Profile, then correct names, addresses, phone numbers, descriptions and leadership details so the same facts appear wherever you are listed.

Wikipedia's conflict of interest guideline strongly discourages people connected to a company from editing articles about it directly. Anyone paid to edit must disclose their employer, client and affiliation, a requirement of the Wikimedia Foundation's Terms of Use, which apply across its sites, including Wikidata. We do not write or edit articles on your behalf. We help you propose corrections on talk pages, backed by independent sources, and let volunteer editors decide.

Google lets the subject or an official representative claim a knowledge panel. You sign in to one of the official sites or profiles it lists, such as YouTube or Search Console, and once verified you can suggest changes and add colleagues as managers or contributors. People who claim their panel can also choose a featured image. We prepare the evidence, run the claim and submit corrections when facts change, such as a new chief executive or a rebrand.

We record what Google Search, knowledge panels, AI Mode, ChatGPT, Gemini and Perplexity say about your organisation, products and senior people, and trace each claim to its source. We check for missing panels, wrong logos or websites, entities merged with similar names and outdated facts. The audit ends with a reference fact sheet and a ranked list of the sources to fix, starting with the ones that carry the most weight.

We implement Organization markup on your home page with the properties that apply, including legalName, logo, address, contact details, identifiers through iso6523Code and sameAs. We add ProfilePage and Person markup to leadership and author pages, and WebSite markup to your home page, which Google says is the most important way to state your preferred site name. Everything is matched to the visible page, validated and monitored in Search Console.

Your brand is described on dozens of sites you do not control. We audit and correct the ones that matter: social profiles, LinkedIn company and executive pages, company databases, trade association listings, review platforms, partner pages and, for physical locations, Google Business Profile. Consistent names, addresses and phone numbers are the foundation, especially for multi-location brands where one wrong listing can repeat across many sites. Our visibility playbook for local businesses covers location data in detail.

If a knowledge panel exists for your brand or a senior leader, we help you claim it through Google's verification process and add your team as managers or contributors. We then submit evidence-backed corrections when facts change. If no panel exists, Google says panels are generated automatically when there is enough information on the open web, so we build that information honestly rather than promising a panel by a set date.

We advise on whether your organisation or leaders are realistic candidates for a Wikipedia article, what independent sources exist and how to raise corrections openly. Under Wikipedia's conflict of interest guideline, connected editors should propose changes on talk pages rather than editing directly, and paid contributors must disclose who pays them. We follow those rules on Wikipedia and Wikidata, and we tell you plainly when an article is not realistic yet.

A search for your chief executive's name can matter as much as one for your company. We build clear Person entities for senior leaders: a full bio page with ProfilePage markup, consistent LinkedIn and speaker profiles, and interviews and bylines in trade titles. Our executive PR service earns that coverage, and online reputation management helps where the search results for a name need repair.

Independent coverage confirms the facts you publish about yourself. Our Digital PR team, which includes a former Reach PLC journalist, earns mentions in the publications Google and AI assistants rely on, written so your brand is linked to the products, sectors and topics you want to be known for. That coverage also supports rankings and gives volunteer editors the independent sources they look for.

Descriptions drift as sites change and new coverage appears. We re-run your brand and leadership prompts across Google, AI Mode and the major AI assistants every month, flag new inaccuracies and trace each one to its source so it can be fixed where it starts. Our article on what Google and AI say when someone searches your name shows the checks we run.